Project Proposal

         I want my photography brief to be based around the area of ‘marketing’ I feel like this is a broad brief which would enable me to be able to widely explore the topic and produce a vast variation of different photographs. A simple definition of marketing is ‘The action or business of promoting and selling a product or service’, so for my photography project I could use the approach that I am taking photographs on behalf of a company thus promoting them for the ‘sale’. Photography is known to be a powerful medium that can be used as highly effective advertising to brand a message in all marketing areas for example print, web and video, throughout my project I could explore all of these but obviously focusing on the photography aspects. 

       My initial ideas for my project so far include looking into how things are over promoted to appear better than what they are, I could do this by looking into fast food chains such as McDonald's where the photos of the food always looks much more appealing. This idea could be shown effectively in contrasting pictures like a before and after shot, this picture inspired me for that idea.   

      I also would like to look into tourism photography and take photographs to promote the place thus making people want to go there, I will start this as when I go on holiday to Africa as I feel I should take the opportunity to photograph as different location.  Here are some examples of the tourist pictures that I want to shoot (actually of the place I’m going to) these will mostly be landscape ones to show the surroundings which hopefully will inspire others to go there. 

 Obviously there are many other areas I can look into also like fashion marketing, real estate etc.