Personal image bank 4

controversial ads

     The pictures in this image bank are all controversial or banned advertisement campaigns. I think this marketing strategy is most effective as if the adverts/photographs produced shock people they are more likely to be remembered. Although with this method it is important that you do not over step the mark and in turn tarnish the companies reputation. I don't think any of the adverts in this image bank over step the line really.  Half the pictures in this photo incorporate text to add a shock factor to the advert this seems to be an effective way to make these adverts memorable.

   The second picture in the image bank uses a sexual innuendo through the picture and the text. It seems strange that they would use this as a way to sell a sandwich but it makes the advertisement memorable through the inappropriateness. I think it's also important that if you use text on a photo then it must be just as important as the actual picture and this advert does this effectively.

  The third picture in this image bank is for an anti animal abuse campaign. Cleverly they have done a mock up of a perfume add but used the dog in place where the perfume would be. I think this is particularly good as it doesn't look so obvious that the dog has been photoshopped to replace the perfume bottle. The composition of this photo also works well.