Work Record shoot 5

Planning-

I plan to do a studio shoot today therefore I need to book the studio. I then need to set up the studio and make sure my model is available to use- (lydia). I will not need any props for this shoot so it's fine.

What I hope to achieve: 

I hope to put a spin on to my makeup advertisement pictures I did last lesson but capture contrasting versions where the makeup is not 'flawless' and not the type of picture you would expect to see advertising makeup.  I will then add the typical text seen on adverts to make the contrast.

What I actually achieved: 

These are the photos I achieved from this shoot, it did not go completely how I hoped. I think I could have emphasised the point that the photos are meant to be the opposite to the typical photos you would see on advertisements. I do like the lettering I used on the second example of my work as I think it is the correct type of text and layout for a makeup advertisement. 

What I plan to do next:
I feel like I have taken this idea as far as it will go so I will go back to my mindmap and work on a completely different idea I have and work to develop this. 

what i need to do to complete my progress check

weaving
finish history section of essay
2 shoots
2 work diaries

this lesson-
weaving
finish history section
a shoot

slow sync- technique page

Slow sync is when the camera has a longer shutter speed as well as firing the flash.
I did this in the studio so you have to do it against a black ground.
Use the red head as the constant light  but have polystyrene boards blocking any light falling on the background.
exposure reading for that light, then add in the flash for that apiture and use rear curtain sync so the flash goes off at the end.

work diary- slow sync

     Today I shot slow sync in the studio, slow sync enabled me to capture movement slightly cleared than if I was just doing blurring. To achieve this I had to reduce the shutter speed and set up for the flash to be fired when the picture was about to be taken. The most difficult thing about this shoot was ensuring that the light did not hit the black background and make sure the model is standing in the light (redhead) I think this technique could fit in to my personal project if I was to take some action shoots like bmx riding/skateboarding to promote an energy drink as the technique would suit the picture. 

Here are two examples of the shots I achieved from the shoot, I think they show the technique of slow sync rather well as it is evident that they are similar to blurr but slightly more sharper which is primarily the point the of the technique. I think the second photo is the stronger one out of the two as the movement is blurred next to a clear sharper picture of the model. 

work record shoot-

What I plan to do-
I need to make sure my model is available and willing to take part in my shoot. I will be getting the train to my location shoot in Elsenham. I also need to remember to purchase my props for the shoot so before I get the train today I will go to Tesco and buy some fairy liquid lashing up liquid and some cereal.

What I hope to achieve-
I want my pictures to challenge the perception of Marketing. I will do this by putting my products which I am trying to advertise in an environment that they would not usually be in. My shoot is in an abandoned cricket shed (which has a kitchen) it is extremely run down and dirty so it would be unusual for the products I am trying to market to be advertised there.

What I actually achieved-

these are the pictures I took from this shoot, I think I set out what I wanted to achieve as a clear contrast can be seen.

What I plan to do next-
I still like this idea and will try and develop it with different products.

photojoiner technique page

1. choose a subject for your photos. photograph it in section (easier to work your way from left to right in rows) 
2. upload pictures to photoshop. work out how many a long you have for an a4 document.
3.change the size of your pictures accordingly 
4.arrange your pictures overlapping and experimenting with layers to form your picture. 

sequencing technique

for sequencing take some continuous photographs of a movement/action then make the pictures the same size on photoshop. put the pictures onto a new document with a transparent background. put the pictures together an equal amount apart (do this by making the zoom 100% and using the squares for measurement)
FINISHED PRINT DONE.

work record- personal shoot 2

what I plan to do:
When I go on holiday I plan to take touristy pictures which would be used to advertise the north of africa. I want to take a range of pictures including animals and landscapes.

what I hope to achieve:
I hope to get some pictures which would appeal to tourist and make them want to holiday in the place I took the pictures.

What I did achieve:

I like this picture as I think it shows the holiday resort I went to in a positive way and makes it look like an appealing place to visit on holiday.

This is a picture I took on a trip to an animal reserve in africa I think this would make people want to also go there and advertises it well as the way I have taken it makes it seem like the animals are in good conditions and they look content. 

what I plan to do next:

I plan to take the pictures I took at the animal reserve and turn them into a campaign to show how animals are mistreated in these reserve (however not the case in the one I went to)

Here is an example of my development of my idea:

I chose to do these pictures in the style of barbara kruger

work record

What I plan to do:
I plan to do a studio shoot and take headshot beauty shots which would be used for makeup campaigns/advertising. I then want to apply makeup on photoshop. To plan for this shoot I need to book the studio and set it up using the ring flash.

What I hope to achieve:
I want my photoshop editing to make the models 'makeup' look flawless but not too plastic looking. I also want to make sure I am using ring flash properly as last time I used it I kept getting the corners of the light in my shot which I then had to crop out.

What I actually achieved:

This is my favourite picture from the shoot as the makeup stands out but it's still subtle enough for it not to be obvious that it's edited on afterwards. I also like the composition of this photo as I have included breathing space, as if it was an advert there would need to be space to add pictures/text. In this photo I also had my model right against the background so it makes a strong effective shadow all the way around her. 

I think this is one of my weaker photos as the makeup looks too drawn on, and the model positioning looks unnatural and posed. this is not what I would expect on a professional advert. 

What I plan to do next:

I plan to carry on developing this and add text and pictures of makeup to make them seem more like adverts. 

Personal image bank 4

controversial ads

     The pictures in this image bank are all controversial or banned advertisement campaigns. I think this marketing strategy is most effective as if the adverts/photographs produced shock people they are more likely to be remembered. Although with this method it is important that you do not over step the mark and in turn tarnish the companies reputation. I don't think any of the adverts in this image bank over step the line really.  Half the pictures in this photo incorporate text to add a shock factor to the advert this seems to be an effective way to make these adverts memorable.

   The second picture in the image bank uses a sexual innuendo through the picture and the text. It seems strange that they would use this as a way to sell a sandwich but it makes the advertisement memorable through the inappropriateness. I think it's also important that if you use text on a photo then it must be just as important as the actual picture and this advert does this effectively.

  The third picture in this image bank is for an anti animal abuse campaign. Cleverly they have done a mock up of a perfume add but used the dog in place where the perfume would be. I think this is particularly good as it doesn't look so obvious that the dog has been photoshopped to replace the perfume bottle. The composition of this photo also works well.

personal image bank 3

Fashion ads

      These photos focus on high street fashion advertising. I have noticed with this type of advertising it's common for the model wearing the clothes to take up majority of the photo space and just have a small logo of the shop name in the photos somewhere. 

  The second photo in this image bank is the most interesting for me as it does not even focus particularly on the clothes and you can't even see the girls faces in the picture. It a picture of girls sitting having glasses of wine. the wine takes up most of the picture, I think this picture is trying to show the lifestyle urban outfitters target audience leads this gives the advert a more original spin. I also think the dim lighting is effective in this case as it makes the text on the photo stand out. 

I don't particularly like the third picture in this image bank as it doesn't tell a consumer anything what they can expect from the brand and it's just quite plain in general. This is definitely one of American apparels weaker adverts. 

personal image bank 2

makeup/beauty shots

This Image bank is centred around makeup advertisement, to do this all the photos include a 'beauty shot' of the model which is most commonly a head shot (photo 1 being an exception). Commonly the models in these adverts are portrayed to have flawless skin and features (a lot of this could be down to photoshop) this is mostly evident in the adverts which are trying to sell foundation products. It also seem an occurring theme that all the adverts have one or two colours present throughout the whole advert which brings it all together. 

The thirds advert is very powerful, I think a lot of this can be put down to the harsh red colour of the lipstick. I can assume this picture has been touched up in photoshop due completely flawless skin which is verging on the point of unnatural. Also in the close up section of the lips it's almost too perfect to beleive. However I do not think this detracts from the advert as the main aim would be for girls to see this advert and idolise the model with the subconscious belief that if they buy the certain lipstick advertised they too will look like her. 

The second to last picture in the image bank is advertising nearly naked makeup, the product links in well with the picture as the model is taking on a slightly more natural look as opposed to some of the other heavily made up models in this image bank. The fact that the product and the picture link together so well it's clear this has been thought about before hand. The blurred green in the background also gives the impression she is outside (nature) adding to the natural theme of the advert. 

Personal Image Bank 1

This is my first personal image bank there is a range of different marketing strategies and advertising campaigns. The third and fourth picture in the image bank have used special effects to emboss the photograph and make it more appealing to a consumer. In the pictures where a product is being sold the photographer has made the product a main focal point as it needs to be clear what is being sold.

The second to last picture in my image bank is interesting as the pepsi light product has been photographed and set up to look like a perfume which evidently it is not. This puts a spin on the advert making it more unique. However, this may not have been so effective is coke was not a universally recognised drink as it could cause confusion for the consumer.  The colour background and text also appears like it has had careful consideration as they work nicely together and does not look out of place. 

I particularly like the second picture in the image bank as it almost shows a before and after image of a Mcdonands burger as what you actually get and then what it looks like when it's marketed for advertisement purposes. 

Image bank, multiple imagery

These pictures are examples of multiple imagery, within the image banks there are photo-joiner examples and the last picture is a different type of multiple imagery that has not been attempted to be reassembled.  The second to last picture in the image bank is my favourite as it is a very complex photograph that has been put back together well, it has not been put back together perfectly but this adds to the photo joiner effect and shows the skill in putting all the separate pictures back together to make something recognisable. I personally think the fourth picture in the image bank is the weakest as the made focal point of the picture is the clouds and putting them back together does not look like it requires a lot of skill and I think it would be improved it the whole picture was brighten up via photoshop.