This is my first personal image bank there is a range of different marketing strategies and advertising campaigns. The third and fourth picture in the image bank have used special effects to emboss the photograph and make it more appealing to a consumer. In the pictures where a product is being sold the photographer has made the product a main focal point as it needs to be clear what is being sold.
The second to last picture in my image bank is interesting as the pepsi light product has been photographed and set up to look like a perfume which evidently it is not. This puts a spin on the advert making it more unique. However, this may not have been so effective is coke was not a universally recognised drink as it could cause confusion for the consumer. The colour background and text also appears like it has had careful consideration as they work nicely together and does not look out of place.
I particularly like the second picture in the image bank as it almost shows a before and after image of a Mcdonands burger as what you actually get and then what it looks like when it's marketed for advertisement purposes.
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